Most business owners I work with and meet seem to share this common trait, which is… the capacity to get involved with a LOT of things!
As we are blessed with more ways to communicate and market our services than ever before, and with new ideas and inspirations popping up all around us, we don’t want to miss out! Add to this the fact that life happens (things break down, family/friends need you, we have to eat and sleep) it’s tempting to just take on more and more.
However, it’s not easy or possible to be a super hero all of the time (unless you have a vast team) because something has to give… eventually. And you don’t want it to be your health or state of mind as it will affect everything else.
So here’s how to maintain balance and still get things done…
Goals and outcomes – In the next thirty days write down one or two main goals you would like to achieve. As Earl Nightingale said, ‘People with goals succeed because they know where they’re going.’
Laser focus – Put all your attention on the results and outcomes you want to achieve and be disciplined about dealing with or ignoring other distractions.
Under promise and over deliver – In a desire to please it’s easy to fall into the trap of agreeing to unrealistic timescales and deadlines. Allow a reserve of time for unforeseen events.
Be discerning – about the networking events you attend. Go where your ideal clients are likely to hang out or where you will meet appropriate referral sources.
Aim high – Consider tweaking or revising your products, services and marketing so that you appeal directly to a specific audience rather than spreading your net too wide in the hope of catching something. You’ll save time and money and make more sales.
Do less and have more! – It’s better to do a few things with excellence and style rather than diluting your efforts getting involved with lots of different approaches
Ask for support – Don’t fall into the trap of doing it all by yourself. Enlist the help of friends, colleagues and virtual assistants to ease the load.
“You are, at this moment, standing, right in the middle of your own ‘acres of diamonds’”, Earl Nightingale